7 Ways to Use Videos for More Engagement on Instagram

In the electronic world, social media has become a vitally important aspect of a booming marketing strategy. Social networking platforms as Facebook, Twitter, Instagram, etc. have a great deal of programs for makes to showcase the products of theirs. These platforms are free to use and you are able to directly connect to a larger market at once. You do not need to devote a good deal of capital in creating a marketing strategy that includes social media videos. Regardless of whether you’ve a small or perhaps a large business, it’s time you take social media marketing severely.

Based on instagram takip├ži hilesi shared by Lyfe marketing, 93 % of movies on Twitter are seen from mobile phones. Views of branded video content on YouTube has doubled within the last 3 years. Furthermore, Facebook live videos acquire 10 times more comments that a regular video. All of these statistics reveal that video content is popular on social media networks. This’s because millennials connect a lot more to movies on social media. Web Marketing Video Council has found that more than sixty % of manufacturers are choosing to use social media videos actively for promotions. Consequently, it’s highly probable that your competitors are also leveraging the power of social media video to expand the consumer base of theirs.

Instagram is an incredibly powerful social networking platform which helps you share video clips and photos online. Techcrunch is studying Instagram trends since its launch. As per their review, Instagram crossed the threshold of one billion monthly active users in 2018. Moreover, Instagram is now growing at a speed of five % per quarter, the best among social media platforms. And so, Instagram must be your initial choice in showcasing your brand’s product and services. In this post, we will take you through certain ways to use Instagram videos for engaging more audience.

Quick Commercials

Create short, useful videos that represent the brand of yours. You can showcase the merchandise of yours within an artistic way through these videos. The business can be motivational, funny, or mental. Instagram now helps you share a 60 second clip on your timeline. With such short video clips, it’s easy to get the attention of the target market. Also, short clips are wise to talk about crisp info about your products and services. You can share the commercial in Instagram posts, IGTV possibly in the Instagram timeline.

Product details

Highlight your product’s specifications or a’ product in action’ video to demonstrate its ability. Concentrate exclusively on features that are important to help keep the viewing audience engaged. Keep the video much more helpful and significantly less descriptive. Attention to detail is the main key to generating a sexy and cool video. You can position the solution video clip in your brand’s Instagram page’s timeline for the market to see when. Creating such spontaneous videos allures a good deal of interest.

Do it yourself videos

A good technique to use Instagram videos is creating educational content.’ Do it yourself’ or’ how to’ videos discuss your products working. This allows the users to recognize the product’s practice. You can also make troubleshooting movies associated with any dilemma that the customer of yours might face. To the place videos are liked by the target audience as they have info which is relevant within a very short span of time. By sharing such videos occasionally you are able to put together a connection with your current clients.

Behind the scenes video

Consumers have grown to be picky in selecting your own product to sell, hence it is essential to build a connection with them. You are able to produce behind the scenes movies that take them through trivia in connection with the product of yours. You can actually do fast learning sessions about tips & tricks related to your product use. The fast forward video that Sheryl Cole has shared about her work is going to give some thought. You only need to be smart and creative in capturing the best moments for the Instagram video of yours.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share photographs or movies with your followers for a 24-hour duration. This quite short span creates a sense of urgency and also people seem to watch the stories as they see one active. You are able to print on accounts to promote the business of yours as follows:

Sharing short time offers is a great way to attract men and women to your products and services. You are able to set up the quote so that it is able to solely be redeemed during the story’s lifespan. Once people get to learn about such deals, they will come for more.

Let an influencer take over your Instagram handle to share a sneak peek of the merchandise and also discount offers. A well known face is sure to bring in a lot more audience.

Live on Instagram Probably The best feature on Instagram is that you are able to stream live video on it. Once you go live on Instagram, you’re at the forefront of your respective follower’s feed. Thus, there are high odds of your followers engaging with the live stream of yours. They get to see your stream even in case they are not actually part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are several ways that you are able to engage with your internet audience. If your event is pre-planned, next you are able to promote it through email messages along with other social media platforms.

Provide in the makers

Try to give an individual touch to your accounts by introducing your staff which have created your services and products. You can buy the staff to share the experience of theirs in product development. In addition, you can let your employees take care of your brand’s Instagram account for a day. They can then share details about their work life as well as the hard work that goes into creating the product or service. The personnel may even perform a Q&A session for the crowd to educate them about the service. Such video sessions develop an emotional hook up with the target market as well as a lot more views to your Instagram account.


When you aren’t including the power of Instagram into your digital marketing and advertising campaign, then you’re losing out on something big. Instagram’s potential if exploited correctly, may take your products to brand new heights. There’s no best strategy to use Instagram video clip, the methods talked about above will aid you in getting started in doing so. You are able to actually hire social media management organizations which to help you promote the products of yours by creating some amazing video content.

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